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Feb 3, 2025
De la Cruz presenta DLC Trends, tendencias para la industria de mercadeo y publicidad 2025
Durante el pasado mes, de la Cruz Ogilvy, en colaboración con Ogilvy Latina, presentó su charla DLC Trends
Secret Menu - Burger King
Our client Burger King’s menu held a secret, 6 innovative items that could only be ordered if discovered. Our team decided to hack Google’s AR technology in order to hide these items in plain sight. By following hints throughout the experience, customers had to use their cellphones to unlock every item of this delicious secret while having fun in the process!