The Eye Tracker - de la Cruz
de la Cruz in alliance with Supermax created The Eye Tracker, a real-time 3D hurricane tracking and storm preparedness tool.
Our client Burger King’s menu held a secret, 6 innovative items that could only be ordered if discovered. Our team decided to hack Google’s AR technology in order to hide these items in plain sight. By following hints throughout the experience, customers had to use their cellphones to unlock every item of this delicious secret while having fun in the process!