DLC’s Super Bowl LVII Recap

Super Bowl LVII gave us great commercials, but not as great as previous years. There were too many celebrities that overshadowed the ideas of the spots. This Superbowl, there were a large number of spots from in-house agencies (23%). Unfortunately, most of them missed the mark and were not engaging at all. It's clear that brands need agencies that tell real brand stories from consumer insights and human emotions. This year's best spots portrayed strong storytelling, good celebrity utilization, women's inclusivity, disruption, and dogs.

Below are the top ads in the eyes of Carlos Thompson (President) and Nanel Rodriguez (Innovation Director):

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Amazon- Saving Sawyer

Carlos: "Who doesn't love dogs! My favorite spot was Amazon Saving Sawyer.  It has impeccable storytelling from beginning to end with amazing music and of course, dogs.  It's a simple but powerful idea." 

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NFL- Run with it

Carlos: "Another great spot was the NFL's Run with it. The NFL has always been considered a very masculine game/brand and this spot shows how far the NFL has gone to be more inclusive and expand its fan base. Beautiful shot, great storytelling and use of celebrity." 

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Dunkin Donuts- The Dunkin Drive Thru

Carlos: "The Dunkin Drive Thru ad with Ben Affleck was a hit. Everybody knows that Ben loves Dunkin Donuts so his appearance in this ad was natural. His untidy look and interaction with the drive thru clients made this ad authentic, memorable and funny. J. Lo's appearance at the end was unexpected, funny and complimented all the Grammy gossip we have been reading for the past weeks." 

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Pringles- Best of Us

Nanel: "The Pringles' "Best of Us" commercial stems from a hilarious insight that is based on a product design flaw. They use that insight to show something that has happened to millions in one way or another, no matter what generation you belong to or what profession you have. A very memorable commercial that is definitely worth watching multiple times." 

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RAM- Premature Electrification

Nanel: "I also liked the one called "Premature Electrification" about RAM's new pick up truck. It emulates the commercials for erectile dysfunction and premature ejaculation medications to show the fears and insecurities that people have when considering the purchase of an electric vehicle in terms of delivering the performance they want. The commercial achieves an unique memorability by using parody and clichés that we typically see in Viagra and Cialis commercials."

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Out of all these spots, this was the spot that made both Carlos and Nanel’s top list of ads in this year's SuperBowl:

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TUBI- Rabbit Hole

Carlos: "And how about disruption, Tubi made us believe our TV's had been hacked. It caught our attention and definitely increased its brand awareness."

Nanel: "In addition to having an impeccable art direction, photography, and cinematography, it uses the literalness of a term (rabbit hole) to creatively portray a behavior that we do when watching a streaming platform: getting lost in their content like going into a rabbit hole. This is something that is widely known for the most popular streaming services like Netflix, Hulu and/or HBO Max, but not for this fairly new free streaming service."