De la Cruz presenta DLC Trends, tendencias para la industria de mercadeo y publicidad 2025
Durante el pasado mes, de la Cruz Ogilvy, en colaboración con Ogilvy Latina, presentó su charla DLC Trends
Searching for the King of Late Night Entertainment, our way. We turned our most beloved mic into a stage for the first talent audition made on a drive-thru, where instead of getting booed, you got food and for free, paid with your talent. During 4 weeks, performances were posted online, where people could vote for whom they thought should be the King of Late Night Entertainment.